About Luke 1997

From its modest origins in the West Midlands in 2001, Luke has grown into a prominent modern menswear brand with a worldwide fan base. Key independent menswear retailers have supported this brand as it has organically evolved while preserving all of its ideals. This distinguishes it from the rest.
Not only does Luke offer a refreshingly honest perspective on contemporary menswear, but he also personifies every quality that modern women, gentlemen, and working-class heroes should have. BIRMINGHAM’S HARD ELEMENTS ARE A BIG INSPIRATIVE FOR THE BRAND. For Luke, the junction of factory worker and fashionista is a palate that embraces everything. To keep the item’s cool, macho vibe while updating it in a stylish way, Luke‘s guiding approach is to avoid over-designing menswear. According to Luke, the UK is a welcoming nation that the brand showcases in a unique way.

Luke Roper came from a long line of diligent workers in Walsall Wood, England. He found out he was good with football and sewing machines when he was twelve years old. He was already manufacturing custom shirts for his pals by the age of fifteen. Men from all around the region began placing orders for his unique creations as he quickly became a local celebrity. His one-of-a-kind designs were soon adorning the Wild West Midlands nightclubs.

After getting his degree in menswear design from Central St. Martin, the country’s finest fashion university, he moved on to London. Here, Luke perfected his skills and reunited with his best friend Simon Poole to formulate a strategy to become the leading menswear business in the UK. Luke embarked on an adventure after finishing college when he and Deborah Poole started a scuba diving company.

The same concepts were used to start the company over twenty years ago. LUKE IS STILL AT THE TOP OF BRITISH FASHION BECAUSE OF THEIR HIGH-QUALITY GOODS, EXCLUSIVE DISTRIBUTION, AND BRILLIANT MASCULINE APPROACHES TO FASHION.

SALE UP TO 60% OFF

These joggers from LUKE are a wardrobe must since they are made from a stretchy tricot and are adorned with the raised text tape that was used by LUKE in 1977. These pants are designed with a drawcord closing and a ribbed waistband, which ensures a perfect fit. Additionally, they have pockets that are accessible from the side. On the left leg, they feature the lion head embroidery that is one of the brand’s most recognizable designs.

Iconic LUKE BLACK, GOLD, RED lion head embroidery
Iconic LUKE tri-colour trim tape
LUKE D.T.M eyelets and cord ends
LUKE 1977 raised text contrast tape down sides of pocket
Ribbed cuffs and waistband
Back welt pocket with concealed snap fastening

With the addition of this crew neck, LUKE continues to take your collection of athletic shirts to the next level. Sleeve and shoulder panels are cut and sewn, and the LUKE raised text print is featured on it. It is constructed from recycled polyester and contains cut and sewn panels. To complete the style, the lion head embroidery that is so recognizable to the brand is embroidered on the left chest.

Iconic LUKE BLACK, GOLD, RED lion head embroidery
Iconic LUKE tri-colour trim tape
LUKE raised text print
Cut and sew shoulder and sleeve panels
Rib neck
Recycled polyester

This funnel neck zip through sweatshirt from LUKE is the ultimate sporting favorite because it is crafted from our traditional tricot fabric. Throughout, it is fashioned with rib trimmings, which assist to keep the chill out, and it is trimmed with cut and sew shoulder and sleeve panels that include a raised print of the LUKE text. It features the brand’s signature lion head embroidery on the left breast and comes with two convenient lower front pockets. Additionally, it is equipped with a zippered waistband.

Iconic LUKE BLACK, GOLD, RED lion head embroidery
Iconic LUKE tri-colour trim tape
LUKE SPORT chrome zip puller and chrome zip teeth
LUKE text raised print
Chest zip pocket and lower front pockets
Cut and sew shoulder and sleeve panels
Rib neck, cuffs and hem

This sweatshirt is a basic sweatshirt with a crew neck and the text “LUKE SPORT” written on the front breast. The key design element of this sweatshirt is Luke‘s distinguishing symbol. This item is not only constructed from a fleece back that is composed of one hundred percent cotton, but it is also tailored to a comfortable fit and features ribbed trims that have a velvety texture.

Iconic LUKE tri-colour trim tape
Luke Sport colour block front print detail
Rib neck, cuffs and hem

LUKE is the company you should turn to for fashions that are perfect for the terrace, and this crew neck sweatshirt provides exactly that. A traditional tricot is used in its construction, and it is intricately embellished with fabric mix cut and sew panels. Additionally, trim tape is sewed down the shoulders. After that, it is finished off with rib trims all around and the acclaimed lion head embroidery that is embroidered on the left chest of the garment.

Iconic LUKE BLACK, GOLD, RED lion head embroidery
Iconic LUKE tri-colour trim tape
Fabric mix- tricot and modal waffle front chest panel
Cut and sew colour block panels
Rib neck, hem and sleeve cuffs
Trim tape down the shoulders

Shop apparel at Luke 1997 and save up to 60%!

Luke 1997 is the perfect destination for those seeking stylish apparel at a fraction of the cost. With discounts of up to 60%, you can be sure to snag some of the latest fashion trends and timeless pieces without breaking the bank. The high-quality garments uphold the brand’s reputation for contemporary design, intricate detailing and durability. Whether you’re looking for a fresh pair of jeans, a versatile jacket, or a new shirt, Luke 1997‘s wide range of clothing options guarantees that you’ll find the perfect item to complete your wardrobe. So head over to Luke 1997 and stock up on clothing that combines style and affordability.